Marketing Communications Manager

MKTG0003-002

Duties/Responsibilities of Position:

• Manage tradeshow program - Execute tradeshow planning, logistics, and manage tradeshow booth pre-show and onsite set up, graphics, multimedia presentations, workshop logistics, service contracts, vendors, promotional activities, booth staff training, and internal/partner communications. Develop and analyze and post show metrics to measure leads and ROI. Travel to tradeshows and serve as onsite contact

• Manage marketing communication budget

• Corporate Events – Assist in the planning, execution and internal/partner communications for all corporate xSAMPLES seminars, and the annual Planet xMAP symposia.

• Advertising - Lead owner for the planning and executing of all Luminex advertising including media placements, creative treatments, and reporting metrics. Track Luminex, partner and competitive advertising programs. Mange external ad agency.

• Collateral - Lead owner for the planning, design and printing of all Luminex collateral material, including integration and design revisions of LMD collateral material

• Direct Mail - Lead owner for the planning and executing direct mail programs for all Luminex key tradeshows and product launches

• Webinars - Lead owner for planning and executing new Luminex webinar programs, in alignment with scientific alliance program. Manage external vendor, production and execution

• Incorporate Luminex branding guidelines for internal usage, and manage branding guidelines for all external vendors

• Proofread/Edit all marketing materials

Experience/Education Required/Desired: